Hi so quickly am going to break it down,
Keywords are necessary and can't be over emphasised it doesn't matter if you designing a website or posting on a classified ad, so for this discussion let's assume the service here was "home service massage"
So let's assume the business is "home service massage" you must think of words people search for in relations to massage like
Massage
Swedish massage
Relaxing massage
Those who think all massage should be sexual search
Happy ending
Erotic
Naturally you should out what your services entails too, because people mighybsearch for
One hour massage
A times searches are made based on needs like
Back pain massage
Neck massage
Deep tissue
So any business that's searchable use the keywords that define needs, benefits and popular with the business
May I drop a link now http://massagemehomeservices.com thanks for reading
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